GROW WITH SONA DATA PLATFORM

Use cases for 
your growth

From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.

GROWTH MARKETER

Better Data, Faster Growth

Advanced, Multi-touch Attribution

A solid growth marketing data foundation begins with the high quality, multi-touch attribution. The marketing data related to how users engage with your site is a key building block in your data stack which impacts many of your marketing decisions. With better and more granular attribution data, you can better understand the true impact of each touchpoint across your entire marketing funnel.

“With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions”
Alan Braverman
Founder & CEO, Textline
  • Data-driven, multi-touch attribution
    Understand a user’s interaction across web, mobile, server, and third party partner touch-points in real-time
  • Cross-device identity resolution
    A single, unified customer profile which intelligently merges data from anonymous and known user states
  • Downstream Events Over Multiple Sessions
    With our multi-touch attribution infrastructure, we’re able to track and report upon conversion events that occur over multiple user sessions.

The Single-Most, Comprehensive View Of Your Customers

Your sales and marketing stack is composed of many tools and siloed data sources. With the Sona Growth Platform, unify that data into a comprehensive customer profile that stays in sync across all of your go-to-market tools.

  • Get a complete, accurate view of every customer, across every touchpoint with enhanced user profiles. See a combined view of your brand and behavior attributes into a single profile.
  • Reconcile anonymous users with known IDs to build a single, unified customer profile. Leverage this knowledge which can include user interest and purchase intent signals to tailor your subsequent interactions.
  • Manage your day-to-day operations more efficiently by utilizing data to rank and organize your teams’ growth initiatives ranging from prioritizing support tickets to campaign optimizations.

Dynamic, centralized audience segmentation

Segment your users into real-time audiences and target them with personalized messaging. Deliver consistent, relevant experiences across every channel with integrations to popular platforms such as Facebook, Google Ads, Bing Ads, Youtube, Customer.io, and more.

Create dynamic, auto-syncing segments and send this data to any of your go-to-market sales and marketing automation tools. Send consistent and relevant messages that resonate with your users wherever they are in their journey.

Set up server-based conversion reporting through plug and play integrations with Facebook, Google Ads, and Bing Ads. Start tracking and sending conversion data to major ad platform conversion APIs in minutes.

Create dynamic, auto-syncing segments and send this data to any of your go-to-market sales and marketing automation tools. Send consistent and relevant messages that resonate with your users wherever they are in their journey.

Scale your growth engine 

Interested in learning more about how we can help you reach your growth goals?