From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.
A solid growth marketing data foundation begins with the high quality, multi-touch attribution. The marketing data related to how users engage with your site is a key building block in your data stack which impacts many of your marketing decisions. With better and more granular attribution data, you can better understand the true impact of each touchpoint across your entire marketing funnel.
“With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions”
Segment your users into real-time audiences and target them with personalized messaging. Deliver consistent, relevant experiences across every channel with integrations to popular platforms such as Facebook, Google Ads, Bing Ads, Youtube, Customer.io, and more.
Create dynamic, auto-syncing segments and send this data to any of your go-to-market sales and marketing automation tools. Send consistent and relevant messages that resonate with your users wherever they are in their journey.
Set up server-based conversion reporting through plug and play integrations with Facebook, Google Ads, and Bing Ads. Start tracking and sending conversion data to major ad platform conversion APIs in minutes.