Use cases for 
your growth

From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.


Financial Reporting with Trusted Data

  • Faster and more reliable financial reports
    Automate ad platform reports for monthly billing, financial analysis, tracking business performance, forecasting, and more without all the data wrangling
  • Audit and reconcile
    Reconcile when, where, and why figures might have changed historically between different sources.
  • Continually synchronize data
    Connect and automatically synchronize financial analytics with all of your sales and marketing data sources.

Generate reliable financial reports

Stop spending time wrangling data and building growth reports. You can select from pre-built reports or have custom reports built from a combination of data sources.

“The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy.”
Hooman Radfar
Co-founder & CEO, Collective

Streamline business operations

Build better business analytics

Combine, cleanse and report on massive data sets so you can streamline the business operations which have the greatest impact on growth.

Monitor key metrics and ROI across marketing channels.

Stay on top of company growth and accompanying financial metrics by quickly tracking performance metrics at-a-glance.

Keep your team on track with the operating plan

Build dashboards with key performance indicators that allow your team to stay on course to reach operating targets.

Data that you can trust

By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.

Improvement in cost per conversion
* Based on anonymized and aggregated customer case studies
  • Transparent, traceable conversion data
    Unlike browser-based pixel events utilized by the ad platforms, our advanced attribution records the verifiable, conversion data which you can track back to your CRM.
  • Access accurate growth marketing performance data
    Quickly access growth marketing performance data which automatically synchronizes with your data sources for budgeting, forecasting, trend analysis, and more
  • Budget to Actuals
    Keep on top of how sales and marketing spend is tracking to planned budgets. Catch overspending ahead of time.

Scale your growth engine 

Interested in learning more about how we can help you reach your growth goals?