SONA FOR CMOs

Understand Marketing ROI in Minutes

Revenue accountability has shifted from sales to marketing and sales. With advanced data insights, B2B marketers can prove the ROI and maximize spending with advanced, real-time, and trusted data insights.

Prove the ROI of your marketing with trusted data

Align key stakeholders with centralized, accurate, and actionable data demonstrating marketing’s value at each stage of the customer’s journey. With advanced data insights, marketing and sales collaborate and win together.

Unlock revenue growth with spend optimization

With more accurate, first-party attribution data, scale revenue by comparing marketing channel performance. Then, dive into drill-down views, showing campaign, ad group, and ad-level cost data combined with first-party sales data. Make better optimization decisions.

Drive faster time to revenue impact

See which marketing sources drive the fastest time to a sale. Analyze which sales and marketing touches are most effective at progressing a deal to the next stage. 

Know which marketing activities drive revenue

Track Overall Growth

Access overviews of funnel metrics from datasets that combine online and offline marketing data, applies attribution models, and incorporates channel groupings to allow for more robust analysis.

With datasets that combine online and offline marketing data, applies attribution models, and incorporates channel groupings to allow for more robust analysis.

Compare Marketing Channel Performance

See how marketing channels, subchannels, and campaigns compare based on CAC and revenue metrics. Pause underperformers, better allocate budget, and identify opportunities to scale ads.

Analyze from First-Touch to Purchase

Track funnel metrics from the top down to identity leaks, channels to invest more into, and much more. Leverage channels to increase the time to conversion.

Works with your current stack

Whatever you're using to close deals and track pipeline, we integrate with it.
"With our growth data unified, we’ve been able to set up more accurate and verifiable ad platform conversion reporting, integrated dashboards, and to better align team members around growth initiatives."
Alan Braverman
Founder and CEO, Textline
HOW WE HELPED
47%
improvement in attribution after enabling our conversion tracking service.

Scale your Revenue Growth engine

Interested in learning more about how we can help you unlock revenue growth and achieve your goals?