Build, export, and leverage people-based segments that auto-synchronize
Build precise, auto-updating customer segments with web, mobile, and offline data, and personalize all your marketing efforts at scale.
Unify customer data silos into a single, journey-based profile view.
By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.
Target the right customer with the right message at the right time.
Build granular segments or audiences based on comprehensive user profiles without relying on other teams. Send personalized emails, build dynamically updating high-value custom audiences, show tailored messages to your most engaged prospects, promote features to segments who will benefit the most...the possibilities are endless.
After you’ve unified and enhanced your data, you can export it to your other tools to leverage for media buying, business intelligence, data analysis, sales, and so much more.
"The Sona Growth Platform has been fantastic. "
Improve conversion rates, retention, and time-to-monetization with high-quality customer data, available wherever you need it.
Streamline collaboration across different teams by aligning them behind the metrics that matter for company growth.
Reduce engineering workload by empowering marketing teams to take control of unifying, cleansing, and manipulating datasets.
Improve sales efficiency with custom lead scoring models and data-rich user profiles for customer support prioritization.
Automate Financial Reports with data that you can trust for operational performance, planning and budgeting, forecasting and modeling, and more