Segments & Audiences

Build, export, and leverage people-based segments that auto-synchronize


Define segments to use in your other marketing tools

Build precise, auto-updating customer segments with web, mobile, and offline data, and personalize all your marketing efforts at scale.


Customer Profiles

Unify customer data silos into a single, journey-based profile view.

By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.


Dynamic, Real-time Audiences

Target the right customer with the right message at the right time.

Build granular segments or audiences based on comprehensive user profiles without relying on other teams. Send personalized emails, build dynamically updating high-value custom audiences, show tailored messages to your most engaged prospects, promote features to segments who will benefit the most...the possibilities are endless.


Data Destinations

After you’ve unified and enhanced your data, you can export it to your other tools to leverage for media buying, business intelligence, data analysis, sales, and so much more.

"The Sona Growth Platform has been fantastic. "
Alan Braverman
Founder and CEO, Textline
improvement in attribution after enabling our conversion tracking service.


Use cases for your growth

From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.

Scale your growth engine 

Interested in learning more about how we can help you reach your growth goals?