Unify your marketing data for better decisions
Scale your ecommerce store growth by uploading cost data from marketing campaigns directly to Google Analytics.
Connect your ad platform and Google Analytics accounts to get started.
Combine Sona’s advanced attribution tracking data with CRM data from your e-commerce platform.
Leverage first-party attribution data collected by the Sona Growth Platform and report server-based conversions back directly to Facebook
Leverage more accurate and complete first party attribution data to optimize marketing performance.
Analyze which channels and sub-channels are driving your business growth. Dig deeper to better understand the customer journey from first touch to purchase date.
Combine the Sona Growth Platform tracking data, e-commerce data, ad platform data, and more on a single platform.
Dive into sales, marketing and LTV data with advanced tracking and cost data integrated
Complete marketing attribution: Additional tracking data captured by Sona allows data-informed decisions related to budget allocations and media optimization decisions.
Enhanced Dataset: With Sona’s advanced first-party data collection, you’ll see additional purchase attribution information in GA.
"With our growth data unified, we’ve been able to set up more accurate and verifiable ad platform conversion reporting, integrated dashboards, and to better align team members around growth initiatives."