Personalized marketing at scale through leveraging enhanced data
Data-driven personalization helps to build the trusted connection between your brand and your customers. Build precise, auto-updating customer segments with web, mobile, and offline data, and then personalize marketing at scale.
Unify customer data silos into a single, journey-based profile view.
By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.
Target the right customer with the right message at the right time.
Build granular segments or audiences based on comprehensive user profiles without relying on other teams. Send personalized emails, build dynamically updating high-value custom audiences, show tailored messages to your most engaged prospects, promote features to segments who will benefit the most...the possibilities are endless.
Gain deeper customer insights with updating profile and event attribute calculations
Build continuously updating user and event attribute calculations which can be used to enrich audiences, enhance lead scoring models, drive increased personalization, improve analytics, gain customer insights, and more …
"The Sona Growth Platform has been fantastic. "
Improve conversion rates, retention, and time-to-monetization with high-quality customer data, available wherever you need it.
Streamline collaboration across different teams by aligning them behind the metrics that matter for company growth.
Reduce engineering workload by empowering marketing teams to take control of unifying, cleansing, and manipulating datasets.
Improve sales efficiency with custom lead scoring models and data-rich user profiles for customer support prioritization.
Automate Financial Reports with data that you can trust for operational performance, planning and budgeting, forecasting and modeling, and more