CUSTOMER DATA PLATFORM FOR GROWTH

Data-driven
Personalization

Personalized marketing at scale through leveraging enhanced data

OVERVIEW

Create personalized, uniform, and real-time customer experiences that evolve with your customers

Data-driven personalization helps to build the trusted connection between your brand and your customers. Build precise, auto-updating customer segments with web, mobile, and offline data, and then personalize marketing at scale.

01

Single Customer View

Unify customer data silos into a single, journey-based profile view.

By pulling together acquisition, behavioral, demographic, engagement, and revenue data into a single, journey-based profile view, you can create individualized experiences at every stage of the customer lifecycle. Understand your customers through their profiles and then set up auto-updating, data synchronizations with all of your go-to-market tools.

02

Dynamic, Real-time Audiences

Target the right customer with the right message at the right time.

Build granular segments or audiences based on comprehensive user profiles without relying on other teams. Send personalized emails, build dynamically updating high-value custom audiences, show tailored messages to your most engaged prospects, promote features to segments who will benefit the most...the possibilities are endless.

03

Calculated Attributes

Gain deeper customer insights with updating profile and event attribute calculations

Build continuously updating user and event attribute calculations which can be used to enrich audiences, enhance lead scoring models, drive increased personalization, improve analytics, gain customer insights, and more …

"The Sona Growth Platform has been fantastic. "
Alan Braverman
Founder and CEO, Textline
HOW WE HELPED
47%
improvement in attribution after enabling our conversion tracking service.

GROW WITH SONA DATA PLATFORM

Use cases for your growth

From your growth marketing team, through product, sales and operations, all the way to finance, the Sona Growth Platform will improve your workflow and bottom line.

Scale your growth engine 

Interested in learning more about how we can help you reach your growth goals?