Track and understand the user journey from the first click to customer
High quality, multi-touch attribution is an important tool for data-driven growth marketers. With evolving data policies and attribution models from Apple, Google, Facebook, and other major platforms, it is imperative that you work with an attribution solution that evolves with the ever-changing privacy environment.
Our advanced attribution infrastructure enables easy and automatic data collection. We collect, combine, and organize all of your online and offline touchpoints to create a single source of attribution truth. High quality attribution data provides you with a better picture of the buyer's journey and enables more informed marketing decisions.
Track, attribute and synchronize conversions through a seamless, server-based approach. With the long-awaited Apple App Tracking Transparency feature to prevent third-party apps from tracking users across the web, server-based conversion reporting provides an important method for advertisers to leverage and report back to ad platforms with their first-party conversion data.
"With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
After tracking and combining data across all customer touchpoints, you’ll have a better understanding as to which marketing initiatives drive better performance and ROI. Double down on higher converting touchpoints, monitor promising channels, and stop poor performing campaigns. Drill down to every click and conversion for budget allocation and forecasting.
Improve conversion rates, retention, and time-to-monetization with high-quality customer data, available wherever you need it.
Streamline collaboration across different teams by aligning them behind the metrics that matter for company growth.
Reduce engineering workload by empowering marketing teams to take control of unifying, cleansing, and manipulating datasets.
Improve sales efficiency with custom lead scoring models and data-rich user profiles for customer support prioritization.
Automate Financial Reports with data that you can trust for operational performance, planning and budgeting, forecasting and modeling, and more